Augmented Reality, or AR, has been a buzz worthy topic for years. We continue to see it advertised but often dismiss it as yet another marketing gimmick. So why should we pay attention now?
If you’re like me, you often have used these terms interchangeably. The nuances between customized and personalized can seem small, but as you think about the experience you want to offer your customer, the difference is important.
June 17, 2020
Millennials now make up the majority of the workforce. As most are settling into the first few years of their jobs, Millennials are more aware of the amount of money they are spending. The Millennial population is projected to spend $1.4 trillion shopping each year by 2020. The question lies, how will companies attract the Millennial Buyer during and after COVID-19?