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February 24, 2020

MCX Series | Journey Mapping

Steve Jobs once famously said, “You’ve got to start with the customer experience and work back toward the technology - not the other way around”.  Read More
February 17, 2020

MCX Series | Guidelines for Creating Great Experiences

Ready to get started and become an experience driven organization? Here are four helpful guidelines to remember:  Read More
February 5, 2020

Experience Economy: How did we get here?

Modern civilization continues to evolve culturally as we innovate and grow. Naturally this has led to several iterations of scales “economies”. Before we dive deeper into... Read More
February 5, 2020

Experience Economy Terminology

New movements come with new vernacular. Here’s a quick listing of some of the terms we often hear as we discuss Experience. Any good ones we missed? Send them my way at ... Read More
January 15, 2020

Is Buyer Friction Killing Commerce?

Reducing Buyer Friction Read More
September 27, 2019

What is Quote-to-Cash?

Quote-to-Cash is paramount for driving revenue to businesses today, yet remains a process few have effectively optimized.  Read More
August 7, 2019

Preparing for the New Generation of Manufacturing Leaders

The manufacturing industry is in the middle of a digital transformation that’s highlightedby the increasing number of Baby Boomers retiring, concurrent with the influx of... Read More
July 18, 2018

What is Visual CPQ? I'm glad you asked...

To start, you should know that Visual CPQ is an Atlatl-coined term. You may have heard of  CPQ (Configure, Price, Quote) solutions. While the two may seem similar, Visual... Read More
July 9, 2018

Visual Configurator Specifically for Oil and Gas Manufacturing

It’s no secret that Oil and Gas Manufacturing is an industry faced with complexities and demands of multi-dimensions. In an industry that covers full-stream operations,... Read More
February 22, 2018

Sales Process Improvement is the Next Step for Industry 4.0

    In the era of email, the manufacturing sales industry is still writing letters Read More
January 18, 2018

The Art of the Sale 

I came across this article last week that discusses the traits of top sales reps around the world… and I’m not talking just high performers, but the +$1 million earners. I... Read More

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