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COMMERCE

July 22, 2020

AR: The Silent Sales Closer

Augmented Reality, or AR, has been a buzz worthy topic for years. We continue to see it advertised but often dismiss it as yet another marketing gimmick. So why should we... Read More
July 21, 2020

Customization... Personalization... What’s the difference?

If you’re like me, you often have used these terms interchangeably. The nuances between customized and personalized can seem small, but as you think about the experience... Read More
June 17, 2020

The Millennial Buyer

Millennials now make up the majority of the workforce. As most are settling into the first few years of their jobs, Millennials are more aware of the amount of money they... Read More
June 15, 2020

The Contactless Economy

2020 is the year of disruption. COVID-19 has forced companies to reevaluate their strategies as they overcome the current economic crisis. As our economy emerges after... Read More
June 3, 2020

4 Considerations for Serving the VISUAL Consumer

Creating Visual Experiences should be a natural part of the way you present your products. But in today’s age you need to think through how to do so in the digital... Read More
May 27, 2020

From Steady to a Sudden Stop

Since late Q1, most of the global workforce has been secluded inside their homes. The only outlets to maintain “business as usual” are the digital connections through... Read More
May 21, 2020

From Stores to Screens

Marketing historians could walk you through a timeline of how buyers have evolved over time. From our early days of bartering to today’s one-click mindset, we have... Read More
April 21, 2020

Let data be your guide to crafting great visual buying experiences

To find your way, you need a map. Similarly, journey maps help to chart the course you want your customers to take. Along that journey, it is data that helps you gain... Read More
April 16, 2020

Winning on Visual Experience

Looking to maximize your visual investments? Here are some helpful ways to ensure you’re creating visual experiences your buyers will approve of:  Read More
April 14, 2020

A Visual Case Study

Karen is a small business owner whose weekend hobby is cycling the countryside. She’s in the market for a new bike but knows her local dealer only carries a select number... Read More
April 10, 2020

Welcome to the first full week of Q2. Don’t waste it.

We entered this quarter with the world abruptly being put on pause. For most of us the plans we’d made and the goals we wanted to achieve seem like impossibilities at this... Read More
April 10, 2020

The Cost of Not Investing Now

Some companies will be smart to make Visual Investments while others will not have as much foresight. Here are some of the “costs of doing nothing” to shed light on what... Read More

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