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Rapid Fire with ATLATL's Sales Enablement Lead, Perri Sluder

By Christina Burnley | February 17, 2020

[To give you a sense of what we’re busy working on over here at Atlatl HQ in Charleston, we sat down with ATLATL’s Sales Enablement Lead, Perri Sluder for a quick Q&A.]

Perri Sluder is a South Carolina native who grew up in Fort Mill, later attending Clemson University to study Biology and Psychology. While her initial path was leading her towards medicine, her plans changed after graduation. She was drawn to the technology industry for the constant innovation and endless possibilities it provides.

She began her career in software sales with another Charleston tech startup, then one Sunday afternoon she found herself seated next to ATLATL’s Director of Sales, Zac Cooper, on a plane home from Nashville. A few short months later she joined ATLATL as a Business Development Representative. During her role as a BDR, she quickly discovered her passion for the data and analytics that drove the sales process and transitioned into her role as a Sales Enablement Lead.

“Zac told me he was drawn to ATLATL because of its leadership and the company's commitment to being the leader in its industry. That really resonated and stuck with me and I knew I wanted to be part of Atlatl.”

Q: What does a Sales Enablement Lead do?

As a Sales Enablement Lead, I work closely with the Marketing and Sales teams to help align each department’s initiatives. That entails building and administering an enhanced CRM solution and using data to provide strategic insight to help ATLATL achieve sustainable growth. 

Q: What's the most difficult aspect of your job?

Anticipating the needs of Sales and Marketing to support their growth initiatives while staying in alignment with the company’s overall vision. 

Q: What's the most exciting/best part of your job?

I love working for a company where everyone truly loves what they do and are excited to be in the office every day. I also enjoy being able to take a team’s goal and break it down into what data will be needed to provide insights to meet that goal. 

Q: How is the CHS tech community different?

The Charleston tech community is committed to supporting one another, giving back and empowering its women. The community recognizes the difficulties women can face when navigating a career in tech and has created a wonderful network for women to support one another in the community. Tech companies across Charleston place a strong emphasis on creating a rewarding culture that helps shape the community. 

Q: What is the most important thing to understand about Atlatl?

Our company doesn't sleep. Atlatl is made up of a team of individuals that put everything they have into making a product that truly distinguishes itself in the Visual Configuration space. Atlatl takes a unique approach to help companies provide the best buying experience for their customers through the power of Visualization.

Q: If all Atlatl users were in the same room, what would you tell them?  

I am thankful for their partnership and to be part of their business transformation. It is so rewarding to see companies successfully adopt our software to solve problems and create growth in ways that were previously not possible. Also, I and everyone at Atlatl are always ready to listen, so please let us know how we can best serve you.

Quick Fire: 

Pepsi or Coke

DC or Marvel 

Sunset or Sunrise 

Milk or Dark

Coffee or Tea 

Puh-kaan or Pee-Can 

Chunky or Smooth (Almond) Butter

Hot or Iced 

Guac or No Guac 

Mimosa or Bloody Mary 


Word Association: 

ATLATL- “Visual”

Purple- “ATLATL”

TV Show- “Bob’s Burgers” 

Ice Cream- “Ben and Jerry’s”  

Bagel- “Chocolate Chip”

Vacation- “Tropical”

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