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Rapid Fire with Atlatl's Business Development Representative, Perri Sluder

Jennifer Klein




Published: January 21, 2019

Rapid Fire w/ Atlatl’s Business Development Representative, Perri Sluder.


[To give you a sense of what we’re busy working on over here at Atlatl HQ in Charleston, we sat down with Atlatl’s Business Development Representative, Perri Sluder for a quick Q&A.]


Perri Sluder is a SC native growing up in Fort Mill and later attending Clemson University. While at Clemson, she studied Biology and Psychology with plans of joining the medical field. After graduation plans changed. She was drawn to the technology industry for the constant innovation and endless possibilities it provides. She started her career in software sales with another Charleston tech startup. Then one Sunday afternoon she found herself seated next to Atlatl’s Director of Sales, Zac Cooper, on a plane home from Nashville.


“He told me he was drawn to Atlatl because of its leadership and the company's commitment to being the leader in its industry. That really resonated and stuck with me and I knew I wanted to be part of Atlatl.”



Q: What does the Business Development Representative do?


I am on the front end of the sales process. My main focus is to reach out to companies to educate them on Atlatl’s product and qualify them as an opportunity for our sales team. I utilize strategic messaging through calls, emails and LinkedIn messages to successfully connect with potential customers. Once I have an interested and qualified lead, I bring in an Account Executive to continue our sales process.


Q: What's the most difficult aspect of your job?


Facing a lot of rejection can be a difficult part of the job. Our product is very complex. Although the rejection can be tough, my team does a fantastic job of learning from the experiences and building out new strategies for future sales.


Q: What's the most exciting/best part of your job?


The most exciting part of my job is watching the market change and become more digitally mature. I am on the front lines reaching out to a wide range of manufacturing companies and in my short time with Atlatl I have witnessed the market become much more knowledgeable and receptive of Visual CPQ. Conversations with companies have shifted from “what is Visual CPQ?” to “we are actively evaluating VCPQ.” This is an incredibly exciting time not just for Atlatl but for everyone in manufacturing sales.


Q: What is the most important thing to understand about Atlatl?


One of the most important things for an outsider looking in is to understand that our company doesn't sleep. Atlatl is made up of a team of individuals that put everything they have into making a product that truly distinguishes itself in the Visual Configuration space. Atlatl takes a unique approach to solving quoting needs with technology specific to the manufacturing industry. Another important thing to understand is Atlatl is always looking forward and asking what can we do better?


Q: What should people understand in the manufacturing industry.


The manufacturing industry is constantly changing. There has been a lot of innovation on the shop floor in efforts to create a lean manufacturing process, and companies are now recognizing the importance of a lean sales process as well. You need to adapt new selling strategies, not just to stay competitive, but to survive. If you're just thinking about it, that means your competitors are already doing it. It’s important to be open-minded and not stuck in the mindset that “It’s been working for me, why change?”


Q: If all Atlatl users were in the same room, what would you tell them?  


I am thankful for their partnership and to be part of their business transformation. It is so rewarding to see companies successfully adopt our software to solve problems and create growth in ways that were previously not possible. Also, I and everyone at Atlatl are always ready to listen, so please let us know how we can best serve you.

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