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Let data be your guide to crafting great visual buying experiences

To find your way, you need a map. Similarly, journey maps help to chart the course you want your customers to take. Along that journey, it is data that helps you gain insights, make decisions, and evaluate returns on performance.

Here are three things to consider as you craft and seek to measure your data-driven journeys:

  1. KNOW WHERE YOU WANT YOUR CUSTOMER TO GO
    Knowing what you want them to achieve will help you consider the multiple pathways your customers may take during their journey. This will also help you decide how you will measure these different paths.DOWNLOAD YOUR COPY: ROVI - RETURNS ON VISUAL INVESTMENTS
  2. LEVERAGE INSIGHTS TO MOTIVATE YOUR BUYER
    Information you know about your audience will help you craft a more intuitive journey before they even embark on it. Measuring their progress during their journey helps you optimize for success. 

  3. LEVERAGE VISUAL EXPERIENCES TO OPTIMIZE
    Your website should be your best focus group. Evaluating how prospects interact and engage with your product through visual experiences will give you valuable insights.

Charting experiences for your customers helps you organize and plan as much as it does measure. 

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