- Visual Configuration
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- Our Process
- About Us
What's the problem?
Heavy Machinery manufacturers typically go to market through dealer networks and the majority of those are stocking dealers (read: they function just like car dealerships - they have a certain amount of stock on site for purchase). But what if the customer needs something “custom”. Typically the dealer has a large catalog with pictures to show the customer some selections and will then generate a proposal. In today’s on demand buying landscape this really isn’t the best experience for your customers.
Where is the market going?
Visualization. And it’s already here. Think about your b2c buying habits - you can now configure anything from furniture to home fixtures, to cars. And in some cases with one more click - purchase that item. Think about how easy and seamless that experience is as the buyer. Now put yourself in your b2b buying shoes. Why wouldn’t we apply the same experience there?
Let’s take a look at the numbers:
Why is Visualization important?
So now the question is how to best capitalize on these changes happening in the market.
What’s the solution?
Imagine if instead of your sales reps being order takers they become product consultants. How? Simple. By adding visual configuration tools to your sales process.
Offer a tool for your customers to configure your products through your website to then be routed to the dealer in their region. With capital equipment being such a large investment they are going to want to consult with a sales rep, but now the sales rep can talk through the customers selections and advise them on the best options. You not only get a more confident and loyal buyer you also get the visibility into what your dealer channels are quoting and selling.
How can ATLATL help?
Visual Commerce and Visual + CPQ.
Let’s break those down.
How do I start my transformation to visual?
Reach out to our expert visual strategists to dive into how Visual Configuration will change your business for the better!
Download the full presentation here!