I woke up this morning and started my normal routine, grinding some coffee beans for my french press and pulling up the Wall Street Journal app on my phone while I waited for my steamy cup of perfection. As I was scrolling through a few sections, I came across an article/video from David Pierce - one of WSJ's reporting regulars - testing out a Google Maps Augmented Reality (AR) app.
Augmented Reality technology has been around since the 1990's, but we didn't see any mainstream applications until fairly recently. Now we have numerous examples of AR across gaming, retail, maps, and manufacturing. Maybe you got caught up in the Pokemon GO trend; perhaps you've used IKEA or Wayfair's app to see whether that sectional would fit in your living room; Boeing uses AR for help with wiring configurations in airplanes. One thing is clear, Augmented Reality is only going to become increasingly more adopted in our day-to-day life, especially by the generations (Millennials and later) who grew up digitally native.
We continue to hear the feedback from the top analysts and third party review sites, like Gartner & G2 Crowd, and the consensus is clear...visual configuration technology, specifically 3D and AR, enhances the overall B2C and B2B customer buying experiences. Research shows that when customers purchase with visual feedback, it takes out the guesswork, lowers the number of necessary revisions, and increases sales reps' average deal size. For more complex, engineered-to-order products and applications, visual aids can even provide a level of spatial awareness. This allows for users to configure products into specific spaces accurately without the assistance of an engineer using CAD software.
The game is changing, particularly in manufacturing, where dealer channel sales partners represent a large percentage of lead generation. The manufacturers who are willing to evaluate and adopt new tools like visual configurators are the ones that will have staying power in the industry. Being able to give your customers and dealer channel partners the tools to do their own research and configure their own products only gives more insight and leverage into what the market wants. To learn how Atlatl Software is helping our OEM partners with visual selling strategies, visit our website at www.atlatlsoftware.com.
Let me know what you think in the comments below. We'd love to hear your thoughts and feedback!