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From Stores to Screens

By Chris Beaudin | May 21, 2020

Marketing historians could walk you through a timeline of how buyers have evolved over time. From our early days of bartering to today’s one-click mindset, we have traversed a broad path in our journeys as consumers. Even in our own lifespans, we have witnessed mass-scale evolutions in the way we buy products. The birth of the web brought us a new channel of distribution when we didn’t think any more existed. 

But through all the twists and turns in our journeys, there has been one consistent variable that has proven time and again its power to compel buyers: the power of visuals. 

Seeing is Believing. 

A picture is worth a thousand words.  


We’ve heard sayings like these forever, because we are all visual creatures. We ingest information visually faster than any of our other senses. We process the world through our eyes. We buy through them too. Merchandising was retail’s effort to make their store more appealing to you. A visual stage of opportunity, all available for purchase. 

In today’s digital world, that stage has evolved and is now brought to you on a screen. It’s through these screens that we’ve culturally decided to make a tradeoff. In place of the ability to see what is directly in front of us, physically touching and seeing the objects… we’ve opted instead for the convenience and experience of the digital world. The ability to access so much more than physical limitations will allow, digital provides a greater depth of what’s available. Plus, thanks to mobile devices, we can see virtually anything, anytime, anywhere. This combination of breath and convenience wins every time. 

Now… This is all well and good, but what does it really mean? Surely I don’t need to convince you that we all shop and buy online. We know that. But what we haven’t come to a full understanding as business leaders is who we are selling to these days. Our buyers have changed. And now we must consider who to sell to: 

The Modern Visual Consumer.

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