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Manufacturing Sales Blog

Learn sales strategies from our team, customers, partners and industry leaders.

How One Popular Show Disrupts the TV/Movie Industry

If you interact with any form of social media, you probably have seen and heard constant memes and discussion around “Bandersnatch”. The fifth season of Black Mirror - comprised of one episode called Bandersnatch - gives viewers a good idea as to what to expect in storytelling and TV. It is a choose-your-own-adventure format.

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Rapid Fire with Atlatl's Business Development Representative, Perri Sluder

Rapid Fire w/ Atlatl’s Business Development Representative, Perri Sluder.

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Embrace the Changing Paradigm of Digital Commerce with bCommerce™

Today we live in a world of instant gratification. A quick Google search can answer just about any question you have, some retailers offer same day delivery, and you can stream full seasons of TV shows instantly on your phone. So what does this mean for your customer’s expectations?

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New Year, New Products, New Tools

In the last few months leading up to the new year, we spoke with several manufacturers across all industries who were designing new products to introduce in the new year. These manufacturers ranged from multi-billion dollar to $50 million organizations, and they all asked the same question, “How do we change the way our reps and partners sell to easily launch new products?”. Suppliers are constantly evaluating margins and cost efficiencies, but rarely change the way they go-to-market. Sales has done well without change, and change can bring chaos. This is absolutely true, but a business that doesn’t change is a business that is going to die.

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The Power of Visualization

As a Clemson Graduate, I couldn’t be more excited for the 2019 National Championship game at Levi’s Stadium in Santa Clara California.  As my old college roommate and I have been evaluating different ticket options on StubHub over the past week, one of the unique features offered by the app is the ability to visualize your potential seat location before you actually buy the tickets.  It’s a feature that’s been around for quite some time, and most consumers of sporting event tickets probably take it for granted at this point.

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Atlatl Named in Gartner's 2018 Innovation Insight for Visual Configuration

Gartner recently published the 2nd edition of the Innovation Insights Report in which analyst Mark Lewis and his team detail the capabilities of the CPQ vendor market. In the report, key elements like 2D & 3D Visualization, Augmented Reality, and CAD automation are evaluated and categorized for each vendor. As the leading visual configuration platform,  ATLATL Software is thrilled to be included throughout the report as offering a complete solution. Highlighting how visual configurators are where companies should focus their efforts now and going forward, this report provides excellent recommendations on how best to select and deploy the right visual provider.

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Winter is Coming: Digital needs to pay its way with a downturn around the corner

On the whole, 2018 was a rather a good year for our economy. Companies enjoyed new stock prices, record profits, and new advances. But 2019 is here, and on over the next 12 months there’s a good chance we will see the convergence of political instability, increasing trade tensions, and a market that has potentially topped out.

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Can Your Product Configurator Handle ETO Products?

Most CPQ platforms struggle with Engineer-to-Order product systems, relying on CAD models to capture the necessary detail in order to confirm the system meets requirements and the data needed to manufacture the system.  The end result is that engineers are often on the critical path to quoting Engineer-to-Order (ETO) systems which limits the speed and increases the cost of the sales process, causing lost quotes and lower profits.

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Why I Love Coming Into Work Every Day

As the Baby Boomers retire, Millennials will and are already beginning to enter the workforce by the masses, and it’s important that employers understand the values of this generation to ensure efficient and effective work. This will bring success not only to each employee, but the organization as a whole. While some fear change, Atlatl embraces it. As an Intern at the company, I feel comfortable and happy to walk into work every day. It is clear that top management values a contemporary atmosphere, which certainly trickles down throughout the company.

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Our Top Takeaways From Unity's Latest Conference

Unite L.A. is one of several annual conferences hosted by Unity around the globe.  Attendees range from novice to expert level familiarity with the Unity3D engine.  Over the three day conference in downtown Los Angeles attendees will roam the expo floor to see the latest innovations in tools for, and applications of, the Unity engine between attending talks on Unity’s technology with the level of discourse typically accordant with that of a professional user.  

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