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Manufacturing Sales Blog

Learn sales strategies from our team, customers, partners and industry leaders.

The Power of Visual. It’s quicker, more convenient, and it simply makes sense.

In today's world, visuals have become an essential part of all operations throughout all  industries. Consumers have begun to expect any process to be seamless and immediate and visuals help accomplish this.

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Lean Manufacturing Finally Arrives at the Sales Process





There is good news and bad news. The good news is that the opportunity for higher manufacturing margins exists in the ETO (engineer-to-order) space; the bad news is that poor job quoting processes often consume that competitive advantage, even generating an unprofitable manufacturing project. 

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AR: The Future of e-Commerce

Digital commerce is radically changing by the rapid advancement of augmented reality.

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It's An Amazon World And We Are Just Living In It

Global B2B e-commerce is projected to hit $6.7 trillion in revenue by 2020. In order to succeed in today’s digital buying movement, companies are directing their focus more on the consumers and less on product centricity. 
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Atlatl Is Helping Manufacturers Take The First Step In Digital Transformation

Q: Marc, could you provide our readers with a brief introduction to Atlatl Software?

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Configuration of Complex Systems

A recent blog post by a prominent CPQ author notably said: "It isn’t that the product is complex, it is that the solution embraces complexity." 

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3 Steps to Eliminating Your Manufacturing Sales Process Bottlenecks

With Industry 4.0 in full swing, we’ve seen the manufacturing industry change like never before. Alongside the power shift from manufacturers to consumers, buyer persona demographics are changing, customer expectations are rising and business values reconstructed. The days of prioritizing simply selling your products are long gone; it’s all about enhancing your production value, customer relationships, and buying experience.

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Rapid Fire w/ Atlatl's Automation and Quality Program Manager, Trudy Wilson

[To give you a sense of what we’re busy working on over here at Atlatl HQ in Charleston, we sat down with Atlatl’s Automation and Quality Program Manager, Trudy Wilson, for a quick Q&A.]

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A Day in the Life of an Atlatl Intern

As my freshman year came to an end, the opportunity of a lifetime was on the horizon. Atlatl gave me the chance to challenge myself and build my academic and personal growth. I was (and forever will be) thankful for the faith that Atlatl bestowed in me. But, to say I was anxious to start my internship at Atlatl- my first full-time job- is a huge understatement. We’ve all heard the horror stories and countless myths passed down about experiences with first “real” jobs, and to this day, I regret allowing my chronic fear of failure get the best of me. I was consumed with self-doubt- so much so, I convinced myself I wasn’t smart, able, or old enough to handle the pressure and difficulty of the job all on my own. While I admit it's definitely a challenge, my perception of myself and my time at Atlatl was anything but the truth. 


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What I Would Tell My Grandfather...

Like Atlatl, I am rooted in manufacturing; it’s in my blood. Our family's journey in the industry began in 1902, and ever since, we've lived, eaten, and breathed manufacturing. While family businesses can get “tricky,” to say the least, and the pressure to continue the legacy is heavy, my cousins and I are devoted to the success of the business. Not for the money, not for our egos, but for our grandfather, our inspiration- our Factory Man.

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October 14 2018
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