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Manufacturing Sales Blog

Learn sales strategies from our team, customers, partners and industry leaders.

How a Heavy Equipment Manufacturer Leveraged Visual Configuration to Increase Sales

The Problem

A well known heavy equipment manufacturer was facing a growing problem. Year over year sales were stagnant, market share was being threatened, and pressure was mounting to reinvigorate a customer base.

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How easy are you to do business with?

As a manufacturer, how easy is it to do business with your organization?  It’s a fairly simple question that most often leads to very complex answers.  If a customer wanted to buy your product today, what would that process look like?  How does that process differ depending on the complexity of the product being purchased?     

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Highlights from ProMat 2019

45,000 attendees. 1,000 exhibitors. 4 days in Chicago. 1 incredible experience.

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Rapid Fire w/ ATLATL’s Chief Growth Officer, Justin Scott

[We sat down with our new Chief Growth Officer, Justin Scott for a quick Q&A to give you a deeper look at our new team member.]

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Sales. The Best Play in Your Digital Transformation Playbook

Digital Transformation. Industry 4.0. Smart Factories. Industrial Internet of Things. What does it all really mean for you and your business?

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Customer Experience: Visualization & AR, The New Science of Sales to Accelerate Growth

Enterprise market leaders that are embracing Visual and AR technologies to create a unique digital sales experience that is meeting the new reality of the experience economy.

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Key Takeaways: Digital Factory '19

Digital Transformation is Paramount

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B2B Online Key Takeaways

The B2B Online conference was an exciting and educational jam-packed few days! Hearing from so many incredible speakers has us so excited for the transformations manufacturers are making. Visual transformations to be exact. We know it was a busy few days so we wanted to share our key takeaways in a few bullets:

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Enable the Experience Economy with Visual Configuration Technology

Digital transformation has forced massive changes in how we need to think about Customer Experiences and how to meet those rapidly changing expectations that persist in our consumer lives.  These new expectations are disrupting the traditional B2B sales model. Atlatl Visual’s product, integrated with the Oracle CX platform, extends the customer experience via 3D and Augmented Reality.


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Why Atlatl is Absolutely Pumped for ProMat 2019

ProMat is where manufacturing and supply chain professionals come to find the trends or technology that will take their supply chain to the next level of success. ProMat creates the ultimate environment for learning, networking and solution sourcing.

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