Learn sales strategies from our team, customers, partners and industry leaders.

Creating and managing data should be easy and intuitive.

What do all successful relationships have in common? Communication and lots of it. Having the ability to communicate information quickly, easily, and effectively is vital to a business. At ATLATL, we are helping businesses do just that, i. e., build an ecosystem that allows parties to communicate and share data within the organization.

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The main question that all customers ask & how to answer it

I’ve sat on my fair share of sales pitches and customer presentations that ends with the sales team asking this question: What’s the customer thinking? We constantly wonder if the customer likes the product, what their budget is and if/when they are going to buy. The question sales is not asking themselves but one that every customer does is: What’s it like to work with that company?

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Configurable products? Stop freaking out, and start embracing the power

Look around you, and odds are most of the devices or products you see are configurable. Even the keyboard I'm typing on has different possible key arrangements, silkscreened lettering options, and perhaps material colors when it is manufactured. Configuration choice is intuitive to the human brain and is one of the most powerful ways a person connects with a specific product. Think about cars, for example, which are fully configurable yet seemingly tailored to each and every customer. Rarely will you get into identically configured cars, even on a dealer's lot, yet the manufacturing of cars is one of the most robust and consistent sectors in the global economy in terms of price, quality, and customer satisfaction.

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QuoteBooks Product Update: Reports, Google Play and more!

The tech world is quickly changing so it’s always a goal for companies to meet the demands of their customers. Whether it's updating the current platforms, rolling out new features, or introducing cutting-edge innovations, it's an ongoing effort.

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What is this Industry 4.0 term that I keep hearing?

I must admit that I was a little skeptical a few months ago of how ready the world of manufacturing was for disruptive technology. I also had no idea what Industry 4.0 meant nor did I think it was relevant for manufacturers. After attending several manufacturing-specific events though, I started to see first-hand the emerging new technologies and solutions that are changing this industry. Industry 4.0, or the 4th wave of the industrial revolution, is happening right now. 

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One main change that will help your company render smarter, not harder

In 1985, Cray Research unveiled the Cray-2 supercomputer. At the time, it was the fastest computer ever built. It was also big enough to fill a small room. Fast-forward to 2017 and an Apple iPhone 6 has 60 times the processing power of the Cray-2, while fitting into your pocket. Consumer demand for mobile devices has driven the advancement and innovation of mobile computing at a breakneck pace in the last 20 years.

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Customer Spotlight: Alliance Laundry Systems

We recently had the opportunity to sit down with Bob Bruce, the National Accounts Sales Manager at Alliance Laundry Systems LLC. Alliance Laundry Systems’ family of brands offers solutions to a worldwide customer base through the delivery of premium quality laundry products and services. Whether the buyer is a large-scale hotel looking for an on-premises laundry, a laundromat owner, or a family in need of a washer and dryer for their residence, they’re dedicated to providing the most efficient, high quality solution.

They manufacture products under the well known brand names of Speed Queen®, UniMac®, Primus®, Huebsch®, and IPSO®.

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Partner Spotlight: MHEDA (Material Handling Equipment Distributors Association)

*Interested in learning about why and how we chose to partner with the organizations, teams, and companies that we do? Once a month, we will be spotlighting one of our technology partners, sponsored associations, or professional groups.

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The 3 most interesting trends from Unity's Vision Summit

I was thrilled to represent Atlatl Software at the Vision VR Summit in Los Angeles, CA a few weeks ago. The summit was sponsored by Unity3D, and is one of many events throughout the year aimed at enabling and educating Unity's users. Dozens of experts in Virtual Reality, Augmented Reality, and Mixed Reality shared their experiences in the space which included everything from highly technical implementation to best use cases for businesses to ethical responsibilities of managing multiplayer environments in VR.


Throughout the conference, a few trends emerged for me. Here are the three that were the most significant for me.

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JUNE 5 2017
The Digital Factory
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AUGUST 2 2017
MHEDA Networking Summit
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JUNE 13 2017
Atlantic Design & Manufacturing
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